BRITTO CHARETTE’S MARQUIS HOME TOUR ON SOFLO HOME PROJECT

Capra also emphasizes the positive impact of social media on her own design firm. “I created a Facebook business page back in 2009—it was all we had but it worked great. I still get work through my Facebook page from referrals through people I know. I think it is best to ‘put yourself out there’ on social media, because you never know who is watching. Some of my greatest opportunities so far in my career have come from simple connections to others who have noticed what I do by putting things out there on social channels. I am forever grateful for those people who have helped me along the way.”

And how does Capra manage and deal with competition in an industry that, at times, seems saturated? “Don’t compare yourselves to others—we all are making our own way—and there is enough room for everyone!”

Because Capra makes it all look so effortless, you may be relieved to know she is human after all. That’s right, even Capra has needed support along the way. “My biggest challenge when first starting my business was making sure I had the tools to run the business side of it. The creative part came a lot easier! For younger designers going into business, some of the most important things are proper contracts and accounting.”